Creative Design Lead and Senior Art Director with 16+ years of experience building brands, visual systems and multi-channel campaigns across fintech, SaaS, technology, agency and high-growth environments. Experienced in translating business and marketing objectives into compelling visual narratives across digital, social, product and offline touchpoints.

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I have owned brand identities and design systems, led creative production from concept to delivery, and collaborated with product, marketing, growth and leadership teams. My background combines hands-on creative execution with team leadership, structured workflows and a strong understanding of user-centred digital products. Based in Sweden and experienced in working with international, cross-functional teams.